Deliverability
Cold Email Essentials
What is Cold Email?
A cold email is an outbound sales tactic sent to cold leads. Learn more about it here.
What Success Looks Like
Success in cold email takes time, effort, and consistent testing.
What is Deliverability?
Deliverability means your cold email lands on the recipient’s inbox.
What is an Email Infrastructure?
Email infrastructure is the behind-the-scenes setup that protects deliverability and helps your emails reach the inbox.
What is a Cold Email Stack?
A cold email stack is a set of tools and infrastructures used to support the cold email campaign.
What is Cold Email Personalization?
Email personalization is the art of making a stranger feel like you wrote the message only for them.
What is a Lead List?
A lead list is a list of people who you think might want to buy what you are selling.
Infrastructure
What is an Email domain?
A sending domain is the web address you use to send cold emails. It appears after the "@" symbol in your email address (e.g., name@sending-domain.com).
What is a Mailbox?
A mailbox is the specific email account you use to send and receive messages.
What is SPF & DKIM?
SPF is a security record that lists which IP addresses or servers are allowed to send emails on behalf of your domain. DKIM is a digital signature added to your emails. It proves that the email was truly sent by you and was not altered or hacked while it was traveling to the recipient.
What is DMARC?
Without DMARC, your domain is vulnerable to spoofing. If a hacker tries to send an email pretending to be you, and it fails authentication, the inbox provider might not know whether to block it or let it through. DMARC gives them clear instructions.
What is a Custom Tracking Domain?
Custom Tracking Domain is a technical setting that allows you to track email opens and link clicks safely, without damaging your deliverability.
What is Domain Forwarding?
Domain forwarding (also called URL redirection) is a setting that automatically sends visitors from one domain to another.
What is Email Warm-up?
Email warm-up is the process of gradually increasing the number of emails you send from a new account to build a positive reputation with Inbox Providers.
What is Domain Reputation?
Domain reputation is a score ISPS like Google and Microsoft assign to your domain. It determines whether your emails land in the Inbox or the Spam folder.
What are Sending Limits?
Sending limits are the maximum number of emails you can send from a single mailbox or domain within a 24-hour period without getting blocked.
Execution
What is Spintax?
It is a coding format used in cold email to create thousands of variations of your message automatically.
What is a bounce rate?
A bounce rate is the percentage of your emails that were rejected by the recipient's server and returned to you.
What is A/B testing?
A/B Testing is the scientific method of finding out what works in your cold email campaign.
Copy
What is a Cold Email Offer?
A Cold Email Offer is the specific thing you are trading for the prospect's attention right now.
What is an Icebreaker?
An icebreaker is the very first sentence of your cold email. Its only job is to break the tension.
What is a Subject Line?
A subject line is the 5 to 7 words your prospect sees before they decide to open your email or delete it.
What makes a good Value Proposition?
A Value Proposition (or Value Prop) is the specific promise of a transformation. It answers the question: "Why should I trade my money/time for your solution?”
What is a Follow-up Strategy?
A follow-up strategy is your plan for what to do after you send your first cold email and hear nothing back.
Copy Frameworks
What is the PPAS Framework?
PPAS stands for Personalize, Problem, Agitate, Solution.
What is the AIDA Framework?
The AIDA Framework stands for Attention, Interest, Desire, Action.
What is the "Permission-Based" Framework?
Instead of asking a stranger for 15 minutes of their time (which is high friction), you simply ask for permission to send them something valuable (zero friction).
What is the DIC Framework?
It is designed for prospects who are bored, tired, and scrolling fast. It works especially well in crowded industries where everyone else sounds the same.
Optimization
What are Spam Trigger Words?
Spam Trigger Words are words and phrases that email filters like Google's and Microsoft's have learned to associate with low-quality, unsolicited emails.
How long should a cold email be?
The right length of your email depends entirely on your offer and your audience. Anyone who gives you a specific word count is lying.
Compliance
What is Cold Email Compliance?
It is the set of rules that determines whether your email accounts stay alive for years or get banned by email filters in a single afternoon.
What is the CAN-SPAM Act?
The US government created this law to set the rules for how businesses can send messages to people.
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