Personalization means explaining why your message is relevant to this recipient. Adding a first name to a generic pitch is not enough.
Three useful levels
- Role or segment: relate the offer to a shared responsibility or business need.
- Company: refer to a relevant company change, activity or challenge.
- Individual: use a public professional detail that matters to the offer.
Use accurate, current information. Do not invent compliments, claim you watched something you did not watch, or pretend you know the person. Avoid unnecessary personal details that make the message feel intrusive.
Keep it connected to the offer
A good opening leads naturally into a clear benefit and one easy question. If the detail does not help explain why you contacted the person, leave it out.
Review any automated or AI-generated personalization before sending. Check names, company details and the meaning of every sentence.
Powered by