Domain reputation is the trust receiving systems build from a domain's sending history and the responses its email receives.
Signals that matter
Invalid recipients, complaints, unwanted messages and abrupt volume changes can hurt performance. Accurate authentication, relevant outreach and consistent sending support a healthier history.
Protect your domain
- Keep essential business email separate from outreach.
- Verify your list and remove permanent bounces.
- Stop when someone opts out or declines further contact.
- Follow your account's sending and warm-up settings.
- Keep managed DNS and nameservers unchanged unless support guides you.
A domain's age alone does not prove it has a good reputation. If performance changes, share the domain, dates and errors with support before replacing settings or moving mailboxes. Buying an older domain or changing providers does not guarantee inbox placement.
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