PPAS stands for Personalize, Problem, Agitate, Solution.
- Personalize: start with an accurate detail relevant to the recipient's work.
- Problem: describe a plausible business need without pretending to know their private situation.
- Agitate: explain the practical impact calmly, without exaggeration or fear.
- Solution: show how your offer could help and invite a simple next step.
Keep the focus on the customer rather than listing features. Any case study or numerical result must be true and supportable.
If the audience does not recognise the problem, revisit targeting rather than adding more pressure to the copy.
Powered by